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In recent memory, YouTube has grown to become one of the largest platforms available for content creators, and where there is content creators, there's money to be made. This was the subject of our chapter this week, YouTube. With being one of the websites I am on the most, I believed I had a good idea of the demographic, but like every other week, I was wrong. I knew YouTube had a large following to it, I would've believed if the numbers were similar to, 50% of male users online are on YouTube, but the actual percentage is an outstanding 78%
Just by the numbers, YouTube seems by far to be the best media channel to use to market, but there is a lot more to consider than just sheer numbers. The psychographic of YouTube is extremely different than websites like TikTok or Instagram or Twitter, as YouTube tends to have longer videos, it's harder to watch on the go, or mindlessly scroll through like the previously mentioned social media.
YouTube is claimed to be the #2 search engine in the world, behind Google, which to say the least is shocking. There can be a lot of money to be made on YouTube just from the number of users the platform has.
It is very interesting to see how you can market your business with all these different platforms.
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