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The semester is coming to an end. Since there are no more chapters to write about, I'll be going over the book we had to read this last semester, Essentials of Social Media Marketing by Michelle Charello was published in May of 2021. The book features 13 chapters, every individual chapter goes over the most prevalent social media in our society currently, Facebook, Snapchat, YouTube, and TikTok are a few of the examples of what the book covers. Outside of social media, the book also goes over how to develop your personal brand, how to create an IMC plan (Intergraded marketing communication), and about to develop other forms of media like blogs, vlogs, and podcasts.
The book does a good job explaining anything you'd want to know about social media, how their ad plan works, they're average demographic for specific social media, how to create posts, and how different features work on that channel of media. Overall the book is a great tool if someone is new to social media marketing, or new to social media completely.
This book has definitely helped me gain a stronger knowledge onto social media especially in the platforms that I do not typically use as well as opening my eyes to all different things the apps have to offer on the apps I use on a daily basis.
ReplyDeleteThis has helped me out so much this semester learning more about social media. It was awesome getting to have class with you this semester and I can't wait to take the field in the fall.
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