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This weeks chapter is one of my favorite, Twitter is one of my most used apps, the only one that I use more frequently is probably TikTok.
I haven't thought about twitter being used to market a brand or business, the ads that I receive are mainly movie or tv previews, which is weird since I don't watch movies or tv that often. The textbook states that users on twitter are 3 times more likely to follow a brand than users on Facebook, which makes complete sense. I follow Wendys and Slim Jims, among other brands just because of their internet persona, not because I enjoy the brand themselves.
I don't see Twitter as much of a advertising media source as much as Facebook, Twitter feels a lot more informal and personal. To my surprise almost 80% of Twitter users actually have bought products on Twitter.
While this chapter was extremely interesting, I did not quite learn a ton this week, I think this because I am already an avid twitter user and know the app pretty well.
I am an avid Twitter user as well! When reading, I thought it was odd how much business is done through the app. Personally, I just get on the app for sports updates and funny tweets. It took me a while to understand Twitter though. The only reason I downloaded the app was for recruiting, and now, it gives me a good laugh.
ReplyDeleteI am not a user of Twitter, but I agree that it is a more informal app, rather than Facebook. I do not follow many people on Twitter so the fact that 80% of users actually buy things on the app is crazy. I believe that Twitter is more of a conversational app than a business tool.
ReplyDeleteI would have to agree with you with saying that twitter is a more informal social media platform and it doesn't have the same business value as Facebook. I do believe that twitter is still a good place to put your business so people can see it in more than just one platform.
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