Social Media Marketing Campaigns

 In Chapter 13, we learned about IMC or Intergraded Media Communications, or a way to use the promotional tools and marketing mixes to develop the best plan possible to sell products, or whatever your goal may be. IMC plans can be effective by using different channels of media to reach as many people in your specific demographic, for instance, for women older than 34, one channel of media you may want to target will be Pinterest, due to the high percentage of female users. 

More recently, social media campaigns have been more popular, as the popularity of social media has also been trending up every single year. For instance, over 52% of users on social media follow some sort of brand, some very common ones are Wendy's, Slim-Jim, or maybe even some local shops in your hometown. Many people tend to buy products straight from social media, for example, Facebook, Instagram, and a few others have shopping sites built into their apps.