Mimic Social

 For the final week of the semester, we have to write about the social media sim we had to complete, Mimic Social. This was a social media sim that came with the textbook, and while it originally seemed like it was non important, as the weeks went on it became more apparent about why we were using Mimic Social. Mimic Social has us in place of a social media specialist for the Bohi brand, a seller of different types of bags. Our goal in Mimic Social was to create social media posts for multiple different platforms of social media, Facebook, Instagram, Snapchat, Pinterest, YouTube and LinkedIn. When creating a post, you're able to add a caption to the post, images and schedule the post for a specific time during that week.

When I went through Mimic Social, I found the most success from creating posts on Instagram and Pinterest, since those targeted my demographic group the most. The group I determined was 18-24 year old women, and snapchat and instagram was generating the best reach. I still tried to create posts on the other channels of media, but I made sure to put my weekly budget into those applications. 

Near the end, influencers became a big help, I was able to choose an influencer who aligns with my demographic and brand identity. I ended up choosing a female singer whose main channel of media was through instagram. This was a huge success, and my brand benefitted largely from it. 

At the end of every week in Mimic Social, we had questions we had to answer, these questions were mostly about the analytics we generated that week. Some examples are "What social media did the best in terms of impressions?" or "What channel of media had the most conversion sales?" This allowed us to reflect on the week of the sim and figure out what is working for us, and what we could do better. Overall the experience was good, I think its important for other Social Media classes to take this same program, as I believe it put the job of a social media specialist in perspective.